Tim Kuniskis, the CEO of the Dodge brand, stated that the 2023 Dodge Hornet would carve out its own power niche in an area where there is a lot of opportunity for growth. Even though the 2023 Dodge Hornet does not feature a Hellcat engine under the hood,
The five-seater Hornet will put Dodge, a brand that is quick to boast its credentials as a manufacturer of muscle cars, on a new playing field, in the small SUV market. In addition, the brand will debut a plug-in hybrid electric edition of the vehicle, which will be a first for the company.
Kuniskis referred to smaller sport utility vehicles (SUVs) as the most exciting category in the automotive business.
“This is a million-unit market that is projected to have growth of about half a percentage point over the next five years.
“This thing is exploding so we really, really want to be in this segment,” Kuniskis said to reporters the week prior at the headquarters of Stellantis in the United States, which is located in Auburn Hills.
“This appeared to be… the perfect little politically correct segment for us to walk into, (rile) it up, and disrupt that segment. Consequently, we are going to carry out those plans in their entirety. We’re going to go into that market with something that no one else is looking for, so there won’t be any competition for us.
On August 16, 2022, at the M1 Concourse located in Pontiac, Dodge will present the world with their newest compact SUV, the Hornet GT.
The Dodge Hornet, which was revealed on Tuesday as the brand’s “gateway” vehicle as part of a series of announcements that took place over three days, is anticipated to serve as an entry point for new customers by adding a compact SUV to the Dodge lineup, which is currently comprised of the larger Durango SUV as well as muscle cars called the Charger and the Challenger.
The event is being dubbed “future muscle,” and it will be unveiled shortly. The Free Press has stated in the past that an electric concept vehicle from Dodge is anticipated to be showcased this upcoming week.
The Giambattista Vico Stellantis facility in Pomigliano D’Arco, which is located in Naples, Italy, is where the Hornet will be manufactured. The architecture of the Hornet is comparable to that of the Alfa Romeo Tonale, which will also be manufactured there.
A one-of-a-kind new exterior Hornet badge has been added to the fender to celebrate the revival of the Hornet. The name “Hornet” was first used on the famous Hudson Hornet in the 1940s, and it was used again in 2006 as a popular concept vehicle for Dodge. The Hornet badge joins the current lineup of iconic Dodge badging, which includes the Scat Pack, Hellcat, and Hellcat Redeye.
Its name provides a link to the past of the automotive industry, dating back to the Hudson Hornets that were manufactured in the 1950s — for example, think of Doc Hudson from the movie “Cars.” The plug-in version of the Hornet R/T, in addition to the gas-only version of the GT, is what will propel the brand forward into the electric future.
The business claims that the R/T will have more than 285 horsepower, 383 pound-feet of torque, and more than 30 miles of electric range, all of which are made possible by a lithium-ion battery pack that has a capacity of 15.5 kilowatt-hours.
The plug-in hybrid electric vehicle (PHEV) with a 1.3-litre, the four-cylinder turbocharger is matched with an automated transmission with six speeds.
Another fascinating feature that comes standard on the R/T is referred to as PowerShot, and it gives the vehicle an additional 25 horsepower for 15 seconds.
This boost may be activated again following a 15-second cooldown period. According to the manufacturer, it will reduce the time needed to accelerate from 0 to 60 miles per hour by one second, bringing the total to 6.1. This makes it quicker than the GT’s 6.5.
According to the company, the gas-powered GT is equipped with Stellantis’s new Hurricane4 engine, which is a 2-litre turbocharged inline four-cylinder (mated to a nine-speed automatic transmission).
This engine “debuts as the segment’s most powerful gas engine at 265-plus horsepower and 295 pound-feet of torque,” and it comes standard on the gas-powered GT.
The completely redesigned and brand-new 2023 Dodge Hornet GT.
There is currently no information available regarding the vehicle’s fuel economy. Pricing has not been determined either, even though it is anticipated that the GT would begin at a price lower than $30,000. In addition, Dodge has shown a concept vehicle known as the GLH (Goes-Like-Hell), which is intended to illustrate the capabilities of the brand’s Direct Connection performance parts.
Both of these models come equipped with an all-wheel drive system as standard. One of the modern driver aid safety features that are currently on the market is driver attention assist, which may identify signs of drowsiness in the driver. Another such function is intelligent adaptive cruise control. The Uconnect 5 infotainment system is also available for the Hornet.
The all-new 2023 Dodge Hornet has earned its place in the array of vehicles offered by the brand by incorporating distinct Dodge DNA, such as design components for the hood and the front fascia.
The company promotes the exterior of the vehicle as one that brings the Dodge attitude to life, noting that “the hood features integrated heat extractors for a performance-focused appearance while the front also incorporates email slot’-style grille opening sculpted into the fascia.”
(The hood features integrated heat extractors for a performance-focused appearance.) In addition to it, there is an emblem of the Hornet brand on one of the fenders.
Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions, stated that the Hornet will ideally bring in new buyers to the Dodge brand, which, according to him, is in critical need of the product to stay relevant.
The long-awaited “Hive,” also known as the brand-new 2023 Dodge Hornet, has finally arrived.
“Younger purchasers don’t require huge vehicles like the Charger and Challenger,” he added. “So introducing them to the brand with a smaller crossover hits them where they live.” “With prices starting around $30,000, the Hornet should grab drivers who want something a touch sportier than a Chevrolet Equinox or Ford Escape but cannot afford the entry-level luxury cars from BMW and Audi,”
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According to Karl Brauer, executive analyst at iSeeCars.com, he feels the Hornet demonstrates how Dodge will progress under Stellantis, which also owns the Jeep, Ram, Dodge, Fiat, Alfa Romeo, Maserati, and Peugeot brands, amongst others.
Dodge “has, over the previous few years, been narrowed down to just a few models that have distinctly defined performance goals.
Now, it is releasing a practical utility vehicle that has an electric drivetrain as part of its lineup. That doesn’t mean Dodge won’t keep offering high-performance vehicles, but I don’t think its status inside Stellantis will allow for such a specialized product emphasis in the future.”
According to Brauer, other performance brands have been successful with SUVs, so this is not necessarily a negative thing to consider.