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Artificial intelligence Control: Big Tech Firms Proactively Address 2024 Political Ads

Meta and Microsoft take proactive steps to prevent Artificial intelligence misuse in political advertising, anticipating challenges in upcoming campaigns.

Both Meta, the parent company of Facebook and Instagram, and Microsoft made these announcements at the AI Insight Forum in the Capitol, organized by Senate Majority Leader Chuck Schumer. 

Artificial Intelligence Insight Forum Announcements

The measures are a reaction to the mounting worry that deepfakes and misleading information may be disseminated through the use of AI-generated images in political advertisements.

On Wednesday, Meta revealed its intention to put regulations into place forcing political or issue-based advertisers using its platforms to declare the usage of AI-generated pictures, beginning in 2024. The explicit goal of the action is to ensure political message is transparent by controlling deepfakes. 

Nick Clegg, President of Global Affairs at Meta, clarified that the rules exclude standard image edits like sharpening or cropping. However, the guidelines underscore the necessity for disclosure when content is digitally created or altered in ways significant to the ad’s claim, assertion, or issue.

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Ensuring Transparency in Election-Focused Advertisements

Meta and Microsoft take proactive steps to prevent Artificial intelligence misuse in political advertising, anticipating challenges in upcoming campaigns.


Moreover, Meta asserted that its recently introduced AI-generative tools, designed to generate various versions of creative assets, will be off-limits for political ads, further emphasizing the company’s commitment to preventing the manipulation of content for political gain.

Microsoft, the developer of Bing and Windows, introduced software to authenticate videos used in political campaigns. This tool, featuring watermark credentials, enables campaigns to create a permanent record of images and videos, allowing for easy verification of authenticity and detecting unauthorized modifications.

In September, Google, the search engine giant, had already communicated its intent to update its policy in mid-November, requiring election-focused advertisements to explicitly state whether they contain AI-generated imagery.

According to Google spokesman Michael Aciman, this policy update aims to bolster responsible political advertising, providing voters with the transparency needed to make informed decisions.

These initiatives collectively represent a significant step toward safeguarding the integrity of political discourse in the face of evolving AI technologies, as tech giants take proactive measures to address potential challenges before they manifest.

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